Donors without strong personal ties do seem like the most likely “market” for EA messaging, alongside people who want to give but are worried the money will be wasted. I agree that trying to persuade dedicated donors to switch charities is usually a bad idea, unless they express curiosity first.
Donors without strong personal ties do seem like the most likely “market” for EA messaging, alongside people who want to give but are worried the money will be wasted. I agree that trying to persuade dedicated donors to switch charities is usually a bad idea, unless they express curiosity first.