In the past, I tried to create a forum where customers and small businesses shared ideas on what sustainability options customers wanted and would pay for. Seemed like a great idea in my head. 3 months later, everyone who tried it told me they found it interesting to read the ideas but no one wanted to post.
I was banging my head against a wall when my mentor told me to read a book on how to test for demand with new ideas, The Mom Test. (My notes here). The biggest lesson it taught me that I thought might be relevant for you to think about: “If they’re not already looking for a solution, they’re not going to try or buy mine.”
Hope you don’t waste your time while uninformed like me :D
In the past, I tried to create a forum where customers and small businesses shared ideas on what sustainability options customers wanted and would pay for. Seemed like a great idea in my head. 3 months later, everyone who tried it told me they found it interesting to read the ideas but no one wanted to post.
I was banging my head against a wall when my mentor told me to read a book on how to test for demand with new ideas, The Mom Test. (My notes here). The biggest lesson it taught me that I thought might be relevant for you to think about: “If they’re not already looking for a solution, they’re not going to try or buy mine.”
Hope you don’t waste your time while uninformed like me :D