The best outreach is warm outreach. At the end of every conversation you have, ask some variant of: “Who should I talk to next?” Even IF the charity you talked to isn’t interested in what you have available, they might know someone who is. That starts a pile of exponential growth :-)
I learned this from The Mom Test by Rob Fitzpatrick.
When you do want to do cold-outreach, I’d agree that it does take a lot of time away from the main talent you have. Have you considered getting a volunteer to help with your volunteering? :D Ex: Find a comms/marketing student who’s looking for experience and they can search for charity listings online / do the boring emailing. Hopefully, they don’t have to do it too long after you get the warm outreach connections :-)
Excellent ideas! I learned to ask “who else should I talk to about this?” as a journalist interviewing experts for articles.
I have not considered a volunteer, but it’s worth thinking about. I just want to be careful not to get into a position where this project turns into a work-like situation for me; meaning it may be preferable to do outreach on my own as I have the time rather than having to manage someone else. But good point that they likely wouldn’t have to do it for long, especially as the word starts to spread on its own. So...any takers? :)
The best outreach is warm outreach. At the end of every conversation you have, ask some variant of: “Who should I talk to next?” Even IF the charity you talked to isn’t interested in what you have available, they might know someone who is. That starts a pile of exponential growth :-)
I learned this from The Mom Test by Rob Fitzpatrick.
When you do want to do cold-outreach, I’d agree that it does take a lot of time away from the main talent you have. Have you considered getting a volunteer to help with your volunteering? :D Ex: Find a comms/marketing student who’s looking for experience and they can search for charity listings online / do the boring emailing. Hopefully, they don’t have to do it too long after you get the warm outreach connections :-)
Excellent ideas! I learned to ask “who else should I talk to about this?” as a journalist interviewing experts for articles.
I have not considered a volunteer, but it’s worth thinking about. I just want to be careful not to get into a position where this project turns into a work-like situation for me; meaning it may be preferable to do outreach on my own as I have the time rather than having to manage someone else. But good point that they likely wouldn’t have to do it for long, especially as the word starts to spread on its own. So...any takers? :)
Thank you!