Hayek’s Road to Serfdom, and twentieth century neoliberalism more broadly, owes a lot of its success to this sort of promotion. The book was published in 1944 and initially quite successful, but print runs were limited by wartime paper rationing. In 1945, the US magazine Reader’s Digest created a 20-page condensed version, and sold 1 million of these very cheaply (5¢ per copy). Anthony Fisher, who founded the IEA, came across Hayek’s ideas through this edition.
Hayek’s Road to Serfdom, and twentieth century neoliberalism more broadly, owes a lot of its success to this sort of promotion. The book was published in 1944 and initially quite successful, but print runs were limited by wartime paper rationing. In 1945, the US magazine Reader’s Digest created a 20-page condensed version, and sold 1 million of these very cheaply (5¢ per copy). Anthony Fisher, who founded the IEA, came across Hayek’s ideas through this edition.
Source: https://press.uchicago.edu/Misc/Chicago/320553.html