I (very anecdotally) think there are lots of people who are interested in donating to quite specific cause areas, e.g. “my father died of cancer so I donate to cancer charities” or “I want to donate to help homelessness in my area”—haven’t studied that in depth though.
I (very anecdotally) think there are lots of people who are interested in donating to quite specific cause areas, e.g. “my father died of cancer so I donate to cancer charities” or “I want to donate to help homelessness in my area”—haven’t studied that in depth though.