Nice, I agree chrun rate seems like a good indicator of community health, but I see two problems:
1) It seems hard to measure. Most people journey through EA will be online and difficult to track, and even collecting data on initiatives like EA virtual programs seems unreliable. (I think I remember them having a low follow-up response rate).
2) Churn rate relies on people entering the community in the first place. (I understand churn rate to measure the number of people who bounce from EA after a relatively short time period (e.g. 30 days). However, I can envision worlds where community health degrades so seriously that there stops being any people joining the community in the first place who could then be detected by a churn rate indicator.
An alternative measure could be a more long term churn rate– rate of people who are already somewhat engaged with community who leave the community.
There are problems with every proxy, so just because this one has problems doesn’t mean it might not be one of the best ones. Appreciate you suggesting it!
You can measure various different churn rates wherever they make sense and measure the average increase/decrease in churn (is churn rising, falling, staying the same).
Nice, I agree chrun rate seems like a good indicator of community health, but I see two problems:
1) It seems hard to measure. Most people journey through EA will be online and difficult to track, and even collecting data on initiatives like EA virtual programs seems unreliable. (I think I remember them having a low follow-up response rate).
2) Churn rate relies on people entering the community in the first place. (I understand churn rate to measure the number of people who bounce from EA after a relatively short time period (e.g. 30 days). However, I can envision worlds where community health degrades so seriously that there stops being any people joining the community in the first place who could then be detected by a churn rate indicator.
An alternative measure could be a more long term churn rate– rate of people who are already somewhat engaged with community who leave the community.
There are problems with every proxy, so just because this one has problems doesn’t mean it might not be one of the best ones. Appreciate you suggesting it!
You can measure various different churn rates wherever they make sense and measure the average increase/decrease in churn (is churn rising, falling, staying the same).