Not really (we’ve sporadically used Personas in the past, but not very systematically), but I’ve actually just been doing more reading on this. I expect that (at least for EA Funds) Jobs-to-Be-Done will be a big part of our user research project going forward.
Yeah I think Jobs-to-Be-Done has been getting more popular recently, and is the more useful one of the two frameworks. It’s possible to mix the two too so you have one or more personas and you list their jobs-to-be-done.
Not really (we’ve sporadically used Personas in the past, but not very systematically), but I’ve actually just been doing more reading on this. I expect that (at least for EA Funds) Jobs-to-Be-Done will be a big part of our user research project going forward.
Yeah I think Jobs-to-Be-Done has been getting more popular recently, and is the more useful one of the two frameworks. It’s possible to mix the two too so you have one or more personas and you list their jobs-to-be-done.