Yeah I think Jobs-to-Be-Done has been getting more popular recently, and is the more useful one of the two frameworks. It’s possible to mix the two too so you have one or more personas and you list their jobs-to-be-done.
Yeah I think Jobs-to-Be-Done has been getting more popular recently, and is the more useful one of the two frameworks. It’s possible to mix the two too so you have one or more personas and you list their jobs-to-be-done.