EA seems reliant on nerdy millennial technology, namely long plaintext social media posts.
I’m interested in communicating in Gen Z ways, which I think roughly means “short amateur videos”. I’ve had moderate success on TikTok (35,000 followers as of this writing), and I would encourage more people to try it out.
There’s a nice self-selection where your content is only displayed to 16-year-olds who spend their free time watching math videos (or whatever niche you target), which I expect to be one of the best easily-available audiences of young people.
I’m very worried that staff at EA orgs (myself included) seem to know very little about Gen Z social media and am really glad you’re learning about this.
I’m worried about this, though it seems hard to deliver detailed info that explains and backs up our positions via short videos. One hope would be that once we feel like our core advice is all written up, we should turn to short videos as an alternative entry point.
I somewhat agree with this but think it’s worth pointing out that a lot of “our positions” are not very complicated or controversial, it’s just that most people don’t think about the topic. E.g. we just did a video celebrating the extinction of smallpox, and I don’t expect that to cause many problems.
Some 80 K things like this might be the value of doing cheap tests or ABZ plans. Or even “maybe do a little bit of thinking before deciding on your career.” I’d be interested to talk to you all about this if/when you think videos would be beneficial.
Agreed! I think they are a good example of transitioning from a medium mostly serving older generations to a different medium that serves younger people.
Also, earlier I had the idea for a YouTube channel similar to many educational YouTube channels. The more zany, TikTok-style video content could complement it.
It’s honestly mostly “things I currently think are cool” which is probably not the best way to grow a channel but oh well. My most popular content is analysis of TikTok itself and cosmetics analysis/recommendations.
I’m @benthamite on the app. Would love to connect if you join!
EA seems reliant on nerdy millennial technology, namely long plaintext social media posts.
I’m interested in communicating in Gen Z ways, which I think roughly means “short amateur videos”. I’ve had moderate success on TikTok (35,000 followers as of this writing), and I would encourage more people to try it out.
There’s a nice self-selection where your content is only displayed to 16-year-olds who spend their free time watching math videos (or whatever niche you target), which I expect to be one of the best easily-available audiences of young people.
I’m very worried that staff at EA orgs (myself included) seem to know very little about Gen Z social media and am really glad you’re learning about this.
I’ve found High Tea to be a helpful resource for staying in touch with Gen Z trends.
I’m worried about this, though it seems hard to deliver detailed info that explains and backs up our positions via short videos. One hope would be that once we feel like our core advice is all written up, we should turn to short videos as an alternative entry point.
I somewhat agree with this but think it’s worth pointing out that a lot of “our positions” are not very complicated or controversial, it’s just that most people don’t think about the topic. E.g. we just did a video celebrating the extinction of smallpox, and I don’t expect that to cause many problems.
Some 80 K things like this might be the value of doing cheap tests or ABZ plans. Or even “maybe do a little bit of thinking before deciding on your career.” I’d be interested to talk to you all about this if/when you think videos would be beneficial.
Agreed but maybe there’s scope for spreading some of the core ideas of EA (a la Doing Good Better) as opposed to more specific career advice from 80K?
This reminds me of the Planet Money TikTok!
Q&A With Some Of The Folks Behind ‘Planet Money’ On TikTok
NPR’s Planet Money Podcast Is Reaching Gen Z Through Chaotic TikTok Videos
Agreed! I think they are a good example of transitioning from a medium mostly serving older generations to a different medium that serves younger people.
Also, earlier I had the idea for a YouTube channel similar to many educational YouTube channels. The more zany, TikTok-style video content could complement it.
Interesting, what sort of content do your videos cover and how can I check them out?
It’s honestly mostly “things I currently think are cool” which is probably not the best way to grow a channel but oh well. My most popular content is analysis of TikTok itself and cosmetics analysis/recommendations.
I’m @benthamite on the app. Would love to connect if you join!