These also typically perform worse than a host read-out. And also I don’t think they yet have user-level sophisticated targeting so they can’t put on frequency caps for individuals.
Google has frequency caps for YouTube Ads (e.g. pre-roll) but creators can’t customise their own sponsored ads reads by geography/individuals (also that’d be a LOT of potential ad reads as they’d need their own inventory etc).
apologies, i mixed threads and thought your comment was about youtube ads, not podcasts, in part because podcast ad insertions frequently are host read outs
These also typically perform worse than a host read-out. And also I don’t think they yet have user-level sophisticated targeting so they can’t put on frequency caps for individuals.
I’m surprised Google hasn’t managed that
Podcast advertising isn’t a Google product.
Google has frequency caps for YouTube Ads (e.g. pre-roll) but creators can’t customise their own sponsored ads reads by geography/individuals (also that’d be a LOT of potential ad reads as they’d need their own inventory etc).
apologies, i mixed threads and thought your comment was about youtube ads, not podcasts, in part because podcast ad insertions frequently are host read outs
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