Having a well-developed Theory of Change has been essential for developing HLI’s communications strategy too. Without org-wide agreement on our route to impact, it would have been impossible to think about the changes in behaviour we are trying to bring about. It influences our audience personas, the communication channels we use, our writing style, and our branding.
Although much of our strategic planning remains internal, I think it’s important to be transparent about our high-level ToC so others can provide feedback, place our research in the correct context, and decide if they want to collaborate with us.
Having a well-developed Theory of Change has been essential for developing HLI’s communications strategy too. Without org-wide agreement on our route to impact, it would have been impossible to think about the changes in behaviour we are trying to bring about. It influences our audience personas, the communication channels we use, our writing style, and our branding.
Although much of our strategic planning remains internal, I think it’s important to be transparent about our high-level ToC so others can provide feedback, place our research in the correct context, and decide if they want to collaborate with us.