Raising for Effective Giving targets the poker industry. The co-founders are poker players themselves and found that players embody the ‘E’ in EA. They propose that this audience tends to be more rational and logic than the general population. Their initial outreach strategy was to target players who have a pre-existing altruistic tendency, and get them to donate to more effective charities.
Not sure if that constitutes as data for your purposes, but they are an example of how they’ve targeted an audience that has seen some success in converting to EA.
That’s pretty good for personal outreach, and I would agree that these assumptions can be helpful when trying to reach to people who will have a positive tendency towards EA.
Having said that, it’s pretty unclear to me how you would translate that into ad targeting considering:
1. It’s difficult to clearly target “rational and logical” people when you’re trying not to approach a specific audience. I can obviously target engineers, mathematicians, and philosophy students, but that is excluding everybody else that is logical and rational and assuming others don’t possess these characters. This can also decrease the variety of opinions and talents in our community even more. I might be more sensitive about this because i’m not that typical EA character (no academic background, not much of a technology guy).
2. The goal is to build the community, not necessarily finding people who will donate. This means that a lot of different people can be relevant for us and i’d like to open our reach but still keep it within a reasonable and logical audience.
Than again, sometimes you just can’t win everything. Maybe it will be a good idea to target specific audiences with different posts, targeting each audience with content that is more palatable and interesting for them.