Of course, much of this growth in the number of highly engaged EAs is likely due to EAs becoming more engaged, rather than there becoming more EAs. As it happens, EAS2020 had more 4′s but fewer 5′s, which I think can plausibly be explained by the general reduction in rate of people sampled, mentioned above, but a number of 1-3s moving into the 4 category and fewer 4s moving into the 5 category (which is more stringent, e.g. EA org employee, group leader etc.).
If the sampling rate of highly engaged EAs has gone down from 40% to 35%, but the number of them was the same, that would imply 14% growth.
You then say:
So the total growth should be 14% + growth in highly engaged EAs.
Could you give me the exact figure?
926 highly engaged in EAS2019, 933 in EAS2020.
Of course, much of this growth in the number of highly engaged EAs is likely due to EAs becoming more engaged, rather than there becoming more EAs. As it happens, EAS2020 had more 4′s but fewer 5′s, which I think can plausibly be explained by the general reduction in rate of people sampled, mentioned above, but a number of 1-3s moving into the 4 category and fewer 4s moving into the 5 category (which is more stringent, e.g. EA org employee, group leader etc.).