Out-of-house R&D. Instead of hiring a chef, we could inspire food bloggers, restaurant chefs, or CPG brands to develop their own recipes. If we mailed ten $100 tofu boxes to ten different food bloggers, I’d guess that at least one or two would try out, like them, and create a video or two on their channel.
I know one German youtuber that has a cooking channel. He makes most of his money via paid product placement. I would expect that the same is true for popular US food bloggers as well.
My model would be that those food bloggers generally don’t promote products you send them for free just because they tried and liked them.
If you manage to be one of the only online shops that sell those new tofus I would expect that you could negotiate some affiliate deals with many of the popular vegan food influencers.
Maybe, you could also find a food influencer who already sells their own products and pitch them onto selling the tofus.
Huh I guess I haven’t chatted with (or know) enough influencers, but I’m familiar with some that do try products for free, and sometimes post about them. Maybe that’s the exception though?
I know one German youtuber that has a cooking channel. He makes most of his money via paid product placement. I would expect that the same is true for popular US food bloggers as well.
My model would be that those food bloggers generally don’t promote products you send them for free just because they tried and liked them.
If you manage to be one of the only online shops that sell those new tofus I would expect that you could negotiate some affiliate deals with many of the popular vegan food influencers.
Maybe, you could also find a food influencer who already sells their own products and pitch them onto selling the tofus.
Huh I guess I haven’t chatted with (or know) enough influencers, but I’m familiar with some that do try products for free, and sometimes post about them. Maybe that’s the exception though?
Just because someone tried products for free and then posted about them doesn’t mean that they haven’t been paid to post about them.
When I say that I know the German youtuber, I’m meaning that I privately talked with him about how that industry works.
The people who make the most money in that industry do it through paid product placement.