Is there a better way to go about outreach to donors than what we’re doing (i.e. sending emails, trying to figure out what works, iterating)? I figure some of you might have experience with this.
I would have expected that ultimately building a website and trying to build media hype would be more effective. Of course, you will have to be careful not to accidentally build up lopsided hype—e.g., for ever article in the NYT you need one in the WSJ. But presumably this is for after you settle on a product.
I would have expected that ultimately building a website and trying to build media hype would be more effective. Of course, you will have to be careful not to accidentally build up lopsided hype—e.g., for ever article in the NYT you need one in the WSJ. But presumably this is for after you settle on a product.