Yeah. I think a lot of EA fellowships though are facilitator-constrained, not participant-constrained. Possibly ads could still be used to increase the quality of the participant pool, but the value of that is less clear.
I know people at CEA, and 2 of our student groups will write a fellowship retrospective soon. We’ll include this bit formally there, and I can link that to CEA or publicize that to other community builders. This is so that groups that are participant-constrained can use ads more.
But yeah as a broader point, ads could be used to market events or the group itself. Given the amount of karma of this post, I’m pretty sure CEA has already seen it, I just don’t know what their thoughts about it are. But I expect they’re already quite interested in the value of using paid ads. I remembered now that I wrote a part in EA Hub’s resources for group organizers on advertising events before about the potential value of using paid ads. Maybe this post should be linked into that guide. I’ll message Catherine Low from CEA if she would like to include it, or reference it in the July Groups newsletter.
I’ll just add a data point and mention that I also used Facebook marketing when for building an EA uni group. I didn’t track the ROI (or recall it now if I did) but I thought it was effective enough to do a few times and recommend to my successors.
Yeah. I think a lot of EA fellowships though are facilitator-constrained, not participant-constrained. Possibly ads could still be used to increase the quality of the participant pool, but the value of that is less clear.
I know people at CEA, and 2 of our student groups will write a fellowship retrospective soon. We’ll include this bit formally there, and I can link that to CEA or publicize that to other community builders. This is so that groups that are participant-constrained can use ads more.
But yeah as a broader point, ads could be used to market events or the group itself. Given the amount of karma of this post, I’m pretty sure CEA has already seen it, I just don’t know what their thoughts about it are. But I expect they’re already quite interested in the value of using paid ads. I remembered now that I wrote a part in EA Hub’s resources for group organizers on advertising events before about the potential value of using paid ads. Maybe this post should be linked into that guide. I’ll message Catherine Low from CEA if she would like to include it, or reference it in the July Groups newsletter.
I’ll just add a data point and mention that I also used Facebook marketing when for building an EA uni group. I didn’t track the ROI (or recall it now if I did) but I thought it was effective enough to do a few times and recommend to my successors.