I think there’s a lot of potential value here. On the other hand, such work would have to be fairly carefully.
A large publicity push to get people into the longtermist community could easily backfire, similar to the problem of expanding the EA community too quickly. The specific longtermist concerns (AGI risks, biosafety risks) could also be net harmful if presented sloppily.
Quality discussion and targeting would help with these concerns, but right now I think only a few potential people would actually be trusted and capable to do such work.
If anyone is reading this and would be interested in pursuing this, let me know, and I’ll try to figure out the right other people to contact. I imagine this could be a good fit for a new project, but it would have to be done with the right team.
I would say though that if a promising team was interested, and if they were trusted by the main longtermists/funders, it seems like a very promising opportunity for funding.
If the intervention is more, “We should just have some people with domain expertise in digital marketing to help EA organizations”, that’s much easier to integrate.
I have domain expertise in digital marketing and would love to help EA organizations. I’m not qualified to weigh in on the questions of messaging or how far-reaching the campaign should be, but once those things are figured out I can tell you the best way to use YouTube and Google Search to accomplish your goals.
I’ve looked a bit into this.
I think there’s a lot of potential value here. On the other hand, such work would have to be fairly carefully.
A large publicity push to get people into the longtermist community could easily backfire, similar to the problem of expanding the EA community too quickly. The specific longtermist concerns (AGI risks, biosafety risks) could also be net harmful if presented sloppily.
Quality discussion and targeting would help with these concerns, but right now I think only a few potential people would actually be trusted and capable to do such work.
If anyone is reading this and would be interested in pursuing this, let me know, and I’ll try to figure out the right other people to contact. I imagine this could be a good fit for a new project, but it would have to be done with the right team.
I would say though that if a promising team was interested, and if they were trusted by the main longtermists/funders, it seems like a very promising opportunity for funding.
If the intervention is more, “We should just have some people with domain expertise in digital marketing to help EA organizations”, that’s much easier to integrate.
I have domain expertise in digital marketing and would love to help EA organizations. I’m not qualified to weigh in on the questions of messaging or how far-reaching the campaign should be, but once those things are figured out I can tell you the best way to use YouTube and Google Search to accomplish your goals.