While I think there’s some merit to the argument you put forth here, I think it discounts how much of a negative impact content that errs on the side of controversial can have on people’s inclinations towards an organization/idea/thing. Yes, controversial (i.e. polarizing) content tends to reach farther in certain circles, thereby increasing the likelihood of capturing people who were already inclined to join a given movement, but it can just as easily build opposition to a movement, which can become a serious hindrance to a movement’s community health and growth in the long-term. If you haven’t come across it, I’d recommend checking out Owen Cotton-Barrat’s “How valuable is movement growth?” for more on this idea.
While I think there’s some merit to the argument you put forth here, I think it discounts how much of a negative impact content that errs on the side of controversial can have on people’s inclinations towards an organization/idea/thing. Yes, controversial (i.e. polarizing) content tends to reach farther in certain circles, thereby increasing the likelihood of capturing people who were already inclined to join a given movement, but it can just as easily build opposition to a movement, which can become a serious hindrance to a movement’s community health and growth in the long-term. If you haven’t come across it, I’d recommend checking out Owen Cotton-Barrat’s “How valuable is movement growth?” for more on this idea.