Another major problem with interpretation may be that highly correlated coverage in other forms of media like TV is what causes the change in demand or most of it, and then we’re incorrectly attributing the effect to media articles.
Since they’re looking at articles and demand in the same quarter, the increase in number of articles might follow the drop in demand, too.
Another major problem with interpretation may be that highly correlated coverage in other forms of media like TV is what causes the change in demand or most of it, and then we’re incorrectly attributing the effect to media articles.
Since they’re looking at articles and demand in the same quarter, the increase in number of articles might follow the drop in demand, too.