Yeah, I’ve thought about that as well. I guess it’s not exactly EAs that I expect to be the main audience, but “conscious consumers” who are not necessarily super educated in ethics and EA, but who like to buy “eco” stuff, or who would be happy to buy a product if the profits are going to a any cause, like feminism or BLM, regardless of whether it’s effective. I just prefer to say it goes to EA to simplify my life, and because I think EAs knows best how to use this money in the most ethical way possible. The way I see it, EA is about two things: (1) we should donate (2) effectively. I don’t intend necessarily to focus on effectiveness so much. I want to focus more on the moral imperative to donate something.