Hmm. Agree that the first question is highly subjective, to the point where I’d recommend tailoring it more to the audience you’re looking to reach most, but I’m giving it a shot anyway!
“In the United Kingdom, agriculture is 10% of our greenhouse gas emissions—of which animal agriculture makes up over 80%. Just like we need to move towards clean energy and transport, we need to radically rethink our food system. There is no Planet B: we are in a climate crisis and we need systemic change everywhere, starting with a truly sustainable, plant-based food system.”
Brief comments on my choices
Punchy stats are great for press.
‘Planet B’ is perhaps too trite, but conveys the same sentiment as the first sentence more quickly
I feel like the Amazon might be a bit too out-of-mind right now, but I could be wrong. Depending on how soon this will go out, we could also focus on recent events e.g. the pipeline in the Gulf of Mexico or the many heatwaves this year (although attributing these to climate change might be stretching it)
I drafted this based on the original draft—I didn’t scope out Animal Rebellion’s social media/press releases to get a better sense of your voice, but if I’m really off-base here, let me know and I’d be willing to do that!
I imagine that you’d want a UK-based spokesperson? I’m afraid I don’t have any valuable connects here but I’ll let you know if I think of someone!
Hmm. Agree that the first question is highly subjective, to the point where I’d recommend tailoring it more to the audience you’re looking to reach most, but I’m giving it a shot anyway!
“In the United Kingdom, agriculture is 10% of our greenhouse gas emissions—of which animal agriculture makes up over 80%. Just like we need to move towards clean energy and transport, we need to radically rethink our food system. There is no Planet B: we are in a climate crisis and we need systemic change everywhere, starting with a truly sustainable, plant-based food system.”
Brief comments on my choices
Punchy stats are great for press.
‘Planet B’ is perhaps too trite, but conveys the same sentiment as the first sentence more quickly
I feel like the Amazon might be a bit too out-of-mind right now, but I could be wrong. Depending on how soon this will go out, we could also focus on recent events e.g. the pipeline in the Gulf of Mexico or the many heatwaves this year (although attributing these to climate change might be stretching it)
I drafted this based on the original draft—I didn’t scope out Animal Rebellion’s social media/press releases to get a better sense of your voice, but if I’m really off-base here, let me know and I’d be willing to do that!
I imagine that you’d want a UK-based spokesperson? I’m afraid I don’t have any valuable connects here but I’ll let you know if I think of someone!