Moral advocacy is the set of activities aimed at promoting moral values considered to be beneficial.
Further reading
Baumann, Tobias (2017) Arguments for and against moral advocacy, Cause Prioritization Research, July 5.
Christiano, Paul (2013) Against moral advocacy, Rational altruist, June 13.
Tomasik, Brian (2013) Values spreading is often more important than extinction risk, Essays on reducing suffering, April 6.
Related entries
moral circle expansion | moral trade | speeding up development | value drift | value lock-in