Even if you think you have a good reason to use EA in your marketing, you should still get CEA’s permission first.
I strongly disagree with the idea that CEA (or any person or entity) should have that kind of ownership over “effective altruism”. It’s not a brand, but a concept whose boundaries are negotiated by a wide variety of actors.
Hi George,
These are interesting ideas generated from your first-hand experience.
Have you already tried contacting The Good Food Institute (https://gfi.org/contact/)? They have a lot of resources and advice to offer entrepreneurs in the alternative protein space.