[Question] Will ‘Team Trees’ be Effective?

We’re seeing team trees ( https://​​teamtrees.org) take the internet by storm over the last few days, with Elon Musk among others donating 1 million + trees, and it is well on the way to the 20 million tree objective.

I haven’t seen much research into the effectiveness of this or how it will be implemented though. What are your thoughts?