Thinking about your (b), encouraging pre-orders from young people who might switch to high-impact careers, I have a few preliminary thoughts:
A lot of young (and older) people are interested in climate change, with some (a lot?) of that being driven by concern for the future, and the lives of future generations.
Due to that, I think that climate-interested folks are a particularly good audience for this book, as they’re already a) thinking altruistically, b) somewhat concerned about the future and c) generally young and able to pivot their career.
If we think this assumptions are true, the question is what forms of media do young/climate interested people engage with, and generally how do we reach them? Some ideas:
I would say a lot of people read the Guardian (and Open Phil sponsors some content there) so could be worth trying the Guardian environment section with sponsored advertisements. This could also be true for the Guardian more generally as I assume left-leaning people will be more interested in this relative to the average member of the publc.
You could also advertise via their podcasts, e.g Science Weekly
Our World in Data social media channels and website (although I’m sure you’ve already got this covered as Max Roser seems very supportive)
Loads of instagram advertising (I think this is more the young climate concerned demographic relative to Facebook)
Climate podcasts: TIL Climate, How to save a planet, For what it’s earth, outrage + Optimism, the Climate Question
Extinction Rebellion UK has a mailing list of 200,000-300,000 people of reasonably engaged and passionate climate folks and there’s a small (5-10%) chance I could get Will’s book featured on it (message me if you’re interested in this)
Very speculative: Go to some major festivals in the UK this summer (Glastonbury, Shambala, Green Gathering, etc.)
Thinking about your (b), encouraging pre-orders from young people who might switch to high-impact careers, I have a few preliminary thoughts:
A lot of young (and older) people are interested in climate change, with some (a lot?) of that being driven by concern for the future, and the lives of future generations.
Due to that, I think that climate-interested folks are a particularly good audience for this book, as they’re already a) thinking altruistically, b) somewhat concerned about the future and c) generally young and able to pivot their career.
If we think this assumptions are true, the question is what forms of media do young/climate interested people engage with, and generally how do we reach them? Some ideas:
I would say a lot of people read the Guardian (and Open Phil sponsors some content there) so could be worth trying the Guardian environment section with sponsored advertisements. This could also be true for the Guardian more generally as I assume left-leaning people will be more interested in this relative to the average member of the publc.
You could also advertise via their podcasts, e.g Science Weekly
Our World in Data social media channels and website (although I’m sure you’ve already got this covered as Max Roser seems very supportive)
Loads of instagram advertising (I think this is more the young climate concerned demographic relative to Facebook)
Climate podcasts: TIL Climate, How to save a planet, For what it’s earth, outrage + Optimism, the Climate Question
Extinction Rebellion UK has a mailing list of 200,000-300,000 people of reasonably engaged and passionate climate folks and there’s a small (5-10%) chance I could get Will’s book featured on it (message me if you’re interested in this)
Very speculative: Go to some major festivals in the UK this summer (Glastonbury, Shambala, Green Gathering, etc.)