Yeah, looking at where the drop-off is seems like a very good idea. Unfortunately, we haven’t had data on this historically and can only go off anecdotal data. Given those anecdotes we’ve reached the conclusion that more effort should be put on the latter parts of the sales funnel.
Regarding mass media my impression is the same. However, I think that it is likely useful to put some effort into it, e.g. since it adds credibility to the organisation.
Going forward, we’ll have data on who comes to what events, data from membership forms and will hopefully be able to connect that to end-line results, e.g. career changes and donations.
Thanks for the input!
Yeah, looking at where the drop-off is seems like a very good idea. Unfortunately, we haven’t had data on this historically and can only go off anecdotal data. Given those anecdotes we’ve reached the conclusion that more effort should be put on the latter parts of the sales funnel.
Regarding mass media my impression is the same. However, I think that it is likely useful to put some effort into it, e.g. since it adds credibility to the organisation.
Going forward, we’ll have data on who comes to what events, data from membership forms and will hopefully be able to connect that to end-line results, e.g. career changes and donations.