There are also other things the animal protection movement does that often gets attention in major outlets, like
Undercover investigations: Animal Equality, Mercy for Animals, others
Lawsuits: The Nonhuman Rights Project, Animal Legal Defense Fund, Richman Law Group, The Albert Schweitzer Foundation; see the ACE filter
Ballot initiatives: Sentience Politics in Switzerland, many groups got involved in state initiatives in the US (including OpenPhil). See this study on the effect of ads on egg consumption surrounding Proposition 2.
Protests.
There are also other things the animal protection movement does that often gets attention in major outlets, like
Undercover investigations: Animal Equality, Mercy for Animals, others
Lawsuits: The Nonhuman Rights Project, Animal Legal Defense Fund, Richman Law Group, The Albert Schweitzer Foundation; see the ACE filter
Ballot initiatives: Sentience Politics in Switzerland, many groups got involved in state initiatives in the US (including OpenPhil). See this study on the effect of ads on egg consumption surrounding Proposition 2.
Protests.