Could an increase in salmon preference on Christmas also lead to higher preference for salmon year-round? More people are introduced to the fish, learn how to cook it, etc. Perhaps another downstream effect to consider in your model, although difficult to quantify and hard to know if your campaign has much of an impact here.
I’m hopeful for lab grown salmon (see: Wild Type Foods), but if all else fails and the taste for salmon proves to be too sticky, I could imagine a counterintuitive campaign that specializes salmon to be “only for holidays.” Of course, I’m sure this could easily backfire. This kind of work is hard!
Could an increase in salmon preference on Christmas also lead to higher preference for salmon year-round? More people are introduced to the fish, learn how to cook it, etc. Perhaps another downstream effect to consider in your model, although difficult to quantify and hard to know if your campaign has much of an impact here.
I’m hopeful for lab grown salmon (see: Wild Type Foods), but if all else fails and the taste for salmon proves to be too sticky, I could imagine a counterintuitive campaign that specializes salmon to be “only for holidays.” Of course, I’m sure this could easily backfire. This kind of work is hard!