Finding the right moral goal can be difficult for some groups, and I think it is interesting to think about for whom this would work. For example, for someone who is active in a local community, such as an animal shelther, it may be a big step to take to want to help as many animals as possible, because you may conclude that you need to work on factory farming, and no longer help your dogs and cats.
I also think that the right moral goal may be very abstract, and thus very far away for most people.
Seen as a strategy for people already involved in EA, it indeed doesn’t seem too difficult, but something interesting to research for yourself.
I realized this is too difficult and probably not impactful enough to be scalable.
What I do want to say, is that EA has already impacted my life by making me a more informed citizen. I know understand more of the big problems in the world, have become more rational and can thus more easily judge what I need to make of the information in the news for example. It may not look very impactful to spend a lot of time reading about EA-related topics, but EA is difficult, and if we also want to have the right message out in one-on-one conversations, we need people in the community to stay informed of all the great ideas and ways of thinking out there.