First is the focus on effective giving. This makes the case for giving much stronger, to those who are convinced by the arguments. Your giving is really saving lives.
Related, the case is supported by analytical arguments, which really appeals to a certain type of person, who often isn’t engaged by existing charity.
Second is the size of the ask. Most charity fundraising focuses on small donations. GWWC focuses on a 10% lifetime pledge. This is much harder to get, but results in much more money. It seems like the extra difficultly doesn’t fully offset the extra money (at least when combined with the first point).
Now GWWC also has the advantages of a strong community, lots of experience, credibility, a large audience etc. which make it easier and easier to get more pledges on the margin.
There’s a couple of new bits.
First is the focus on effective giving. This makes the case for giving much stronger, to those who are convinced by the arguments. Your giving is really saving lives.
Related, the case is supported by analytical arguments, which really appeals to a certain type of person, who often isn’t engaged by existing charity.
Second is the size of the ask. Most charity fundraising focuses on small donations. GWWC focuses on a 10% lifetime pledge. This is much harder to get, but results in much more money. It seems like the extra difficultly doesn’t fully offset the extra money (at least when combined with the first point).
Now GWWC also has the advantages of a strong community, lots of experience, credibility, a large audience etc. which make it easier and easier to get more pledges on the margin.