Another way that Giving What We Can can beat normal fundraisers and faces little competition is this:
The vast majority of fundraising is done by organisations raising money for themselves. And it’s very rare someone will be willing to make a lifetime commitment to a specific organisation, because they want to stay flexible in where they donate.
As a result, for most fundraising organisations there’s no sense in them pushing for such a major long-term commitment. It won’t work. They could in theory ask for a lifetime commitment to any organisation, not just themselves, but in addition to being very weird, that doesn’t help them achieve their fundraising goals when people move on to other groups.
So one reason this approach is very neglected, is it’s only sensible for those who are fundraising for other groups, or a very general cause like ‘the common good’. And that’s a very niche and little explored approach.
A possible exception is churches/temples/mosques which people expect to be involved with for their entire life, but then they did have tithing and collected enormous sums that way.
Another way that Giving What We Can can beat normal fundraisers and faces little competition is this:
The vast majority of fundraising is done by organisations raising money for themselves. And it’s very rare someone will be willing to make a lifetime commitment to a specific organisation, because they want to stay flexible in where they donate.
As a result, for most fundraising organisations there’s no sense in them pushing for such a major long-term commitment. It won’t work. They could in theory ask for a lifetime commitment to any organisation, not just themselves, but in addition to being very weird, that doesn’t help them achieve their fundraising goals when people move on to other groups.
So one reason this approach is very neglected, is it’s only sensible for those who are fundraising for other groups, or a very general cause like ‘the common good’. And that’s a very niche and little explored approach.
A possible exception is churches/temples/mosques which people expect to be involved with for their entire life, but then they did have tithing and collected enormous sums that way.