I agree that if you’d asked me five years ago what one could expect in a fundraising ratio I would have been surprised by estimates like 100:1. Most charitable fundraising is in the ballpark of 10:1. Nevertheless, the folks at GWWC are very methodical about gathering huge amounts of data and processing it carefully and transparently. If you have any specific suggestions for the methodology I’d be very open to exploring them.
Break down which activities have led to which members in as much detail as possible.
Justify the “Counter-factual donation rate” more deeply. Use a graduate volunteer’s time to dig into it and present multiple explorations of it, some of which don’t rely on people’s subjective estimates of it when asked by GWWC at the time they’re pledging to it. Include some in-depth exploration of the counter-factual rate for a few members.
You can find the detailed calculations here.
I agree that if you’d asked me five years ago what one could expect in a fundraising ratio I would have been surprised by estimates like 100:1. Most charitable fundraising is in the ballpark of 10:1. Nevertheless, the folks at GWWC are very methodical about gathering huge amounts of data and processing it carefully and transparently. If you have any specific suggestions for the methodology I’d be very open to exploring them.
Thank you, my top two suggestions would be:
Break down which activities have led to which members in as much detail as possible.
Justify the “Counter-factual donation rate” more deeply. Use a graduate volunteer’s time to dig into it and present multiple explorations of it, some of which don’t rely on people’s subjective estimates of it when asked by GWWC at the time they’re pledging to it. Include some in-depth exploration of the counter-factual rate for a few members.