Hmm—good points. Getting Installs/DAU wrong could meaningfully affect the numbers, I guess longer-term retention per install is probably a better way of accounting for it. It was unclear to me whether to model retention as having a zero or nonzero limiting value, which would change some of the calculations.
Improving organic install rate would be promising if you could get it above 50%, I think (your apps sound very effective!). I suspect a lot of that is, as you say, about consistently building a good user experience and continuing to add value. (I see a lot of Daylio users complaining about the lack of updates & the increased ad load.)
Hmm—good points. Getting Installs/DAU wrong could meaningfully affect the numbers, I guess longer-term retention per install is probably a better way of accounting for it. It was unclear to me whether to model retention as having a zero or nonzero limiting value, which would change some of the calculations.
Improving organic install rate would be promising if you could get it above 50%, I think (your apps sound very effective!). I suspect a lot of that is, as you say, about consistently building a good user experience and continuing to add value. (I see a lot of Daylio users complaining about the lack of updates & the increased ad load.)