Executive summary: BetterHelp, the largest teletherapy platform, has likely saturated its addressable market in the U.S., providing insights into the scale limits of telehealth interventions in other markets.
Key points:
BetterHelp’s user growth has inverted, with decreasing paying users for four consecutive quarters since Q2 2023.
Marketing efficiency has declined sharply, indicating market saturation.
Price changes and service costs do not explain the user decline.
BetterHelp currently serves 0.7-0.9% of its addressable U.S. market, with 8-10% having tried the service.
This saturation level can be used to estimate potential ceilings for telehealth interventions in other countries.
Key factors affecting market size include mental illness prevalence, internet access, and affordability.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, andcontact us if you have feedback.
Executive summary: BetterHelp, the largest teletherapy platform, has likely saturated its addressable market in the U.S., providing insights into the scale limits of telehealth interventions in other markets.
Key points:
BetterHelp’s user growth has inverted, with decreasing paying users for four consecutive quarters since Q2 2023.
Marketing efficiency has declined sharply, indicating market saturation.
Price changes and service costs do not explain the user decline.
BetterHelp currently serves 0.7-0.9% of its addressable U.S. market, with 8-10% having tried the service.
This saturation level can be used to estimate potential ceilings for telehealth interventions in other countries.
Key factors affecting market size include mental illness prevalence, internet access, and affordability.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.