[Question] What advice would you give to the world’s most famous philanthropist: Father Christmas?

As the night sets in on December 24, the world’s most famous philanthropist will set off on his annual trip around the world delivering gifts to millions of children. He’s been following this strategy for a while now, but some of his elves have started to question their career choice and have been turning to the 80,000 Hours website for guidance.

I bumped into Santa at my local grotto and he asked me if the effective altruism community has any ideas for ways to increase his impact and cost-effectiveness.

What would you advise?

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