The asterisks in the comment got interpreted as Markdown. 400 * 50 * 2 + 500 * 50 * 2 = 90k. Cool! Maybe the newspaper has some estimates on the number of people that read a given article on a certain page of the print version; they’ll surely have that data for the the online version. Then you can make a more precise estimate.
In terms of the ability-motivation-trigger framework, the article provides ability (links to charities) is deliberately cautious about the motivation, and uses Valentine’s Day as trigger. Providing a credible trigger is always a bit tricky, since it’s almost necessarily contrived and often overused.
Maybe a meta approach may work too, where you explain the need people have for such triggers for behavior change, pick something funny for them, and ask them to try it out?
I will think about the meta approach. My intuition suggests that meta works only for people who are already meta, and won’t work for the broad populace, but something to think about.
The asterisks in the comment got interpreted as Markdown. 400 * 50 * 2 + 500 * 50 * 2 = 90k. Cool! Maybe the newspaper has some estimates on the number of people that read a given article on a certain page of the print version; they’ll surely have that data for the the online version. Then you can make a more precise estimate.
In terms of the ability-motivation-trigger framework, the article provides ability (links to charities) is deliberately cautious about the motivation, and uses Valentine’s Day as trigger. Providing a credible trigger is always a bit tricky, since it’s almost necessarily contrived and often overused.
Maybe a meta approach may work too, where you explain the need people have for such triggers for behavior change, pick something funny for them, and ask them to try it out?
Oh, thanks for catching the asterisks issue!
I will check with the newspaper.
I will think about the meta approach. My intuition suggests that meta works only for people who are already meta, and won’t work for the broad populace, but something to think about.