I also find it plausible that the 16th largest newspaper in the US might occasionally have trouble getting content, and would have to accept unusually low quality content.
As someone who has studied PR quite extensively, I can assure you that the 16th largest newspaper in the US has no trouble getting content :-) It reaches over 400,000 people with its Sunday edition, which is the only venue where editorials are printed, and has 5,000,000 unique visitors online per month. This is a huge impact, and regularly has publications from major national figures. Making a rough Fermi estimate, if even .1% of the Sunday edition readers and .01% of the monthly website visitors try out this strategy, this is 400 50 2 + 500 50 2 money redirected toward charity from consumerism.
As someone who has studied PR quite extensively, I can assure you that the 16th largest newspaper in the US has no trouble getting content :-) It reaches over 400,000 people with its Sunday edition, which is the only venue where editorials are printed, and has 5,000,000 unique visitors online per month. This is a huge impact, and regularly has publications from major national figures. Making a rough Fermi estimate, if even .1% of the Sunday edition readers and .01% of the monthly website visitors try out this strategy, this is 400 50 2 + 500 50 2 money redirected toward charity from consumerism.