Thanks for all those references. Don’t know how I missed the 80,000 page on the topic, but that’s a pretty big strike against it being ignored. Regarding your second point, I largely agree but there are surely some MB interventions that don’t require full-time generalists. For example, message testing and advertising (I assume) can be mostly outsourced with enough money.
Thanks for all those references. Don’t know how I missed the 80,000 page on the topic, but that’s a pretty big strike against it being ignored. Regarding your second point, I largely agree but there are surely some MB interventions that don’t require full-time generalists. For example, message testing and advertising (I assume) can be mostly outsourced with enough money.