A full analysis of the effectiveness of this event will be undertaken, with an analysis to be made publicly available.
Will you ask donors what they would have done otherwise had they not heard of this event and decided to participate (e.g. donate to AMF anyways, or to another charity, or not donate at all)?
Will you ask donors what they would have done otherwise had they not heard of this event and decided to participate (e.g. donate to AMF anyways, or to another charity, or not donate at all)?
Yes, counterfactuality is part of the planned analysis!