Thanks for raising these points (and also for your translation!)
We are currently planning to retain our cause-neutral (& cause-opinionated), impactful careers branding, though we do want to update the site to communicate much more clearly and urgently our new focus on helping things go well with AGI, which will affect our brand.
How to navigate the kinds of tradeoffs you are pointing to is something we will be thinking about more as we propagate through this shift in focus through to our most public-facing programmes. We don’t have answers just yet on what that will look like, but do plan to take into account feedback from users on different framings to try to help things resonate as well as we can, e.g. via A/B tests and user interviews.
I would lean the other way, at least in some comms. You wouldn’t want people to think that (e.g.) “the career guidance space in high impact global health and wellbeing is being handled by 80k”. Changing branding could more clearly open opportunities for other orga to enter spaces like that.
Hi Romain,
Thanks for raising these points (and also for your translation!)
We are currently planning to retain our cause-neutral (& cause-opinionated), impactful careers branding, though we do want to update the site to communicate much more clearly and urgently our new focus on helping things go well with AGI, which will affect our brand.
How to navigate the kinds of tradeoffs you are pointing to is something we will be thinking about more as we propagate through this shift in focus through to our most public-facing programmes. We don’t have answers just yet on what that will look like, but do plan to take into account feedback from users on different framings to try to help things resonate as well as we can, e.g. via A/B tests and user interviews.
I would lean the other way, at least in some comms. You wouldn’t want people to think that (e.g.) “the career guidance space in high impact global health and wellbeing is being handled by 80k”. Changing branding could more clearly open opportunities for other orga to enter spaces like that.