I was fully expecting this to be an April Fools post based on the title, and became more and more confused as the article progressed, since you were making excellent points throughout!One thing I’d like to add is that our brains treat scarce time as more valuable and act accordingly. This is my completely-unsubstantiated theory for why many people work better under a deadline. Not just “better” as in “more focused”, but “better” as in “I spent 12 hours scrambling to put this together today, and this somehow turned out better than I would have done if I spent two hours a day for a week.”A strategy I have occasionally used when I have difficulty motivating myself to work is to actually limit the amount of work I do on that day. “Okay Jay, you’ve gotten no real work done on this tough problem, and it’s 1 pm now. Here’s the deal—you’re only allowed to work on this problem until 4pm. After that, not only can you stop, I’m insisting that you do. If you want to get some progress done, you’d best get started.”And you know, it often works. So I think that there’s a second dimension to time value not mentioned in the article—one being “opportunity” (Such as being at an EAG conference) and another being scarcity. These two often go hand-in-hand, but not always. EAG time is both high opportunity and high scarcity. Gym time is high opportunity for exercising, but less scarce since you can always just go again tomorrow.