I think we’ll be able to get a standard deviation, as well as mean, for the baseline values we compare against, which should be helpful to determine if the individual distribution results are significantly different than the baseline rates. I don’t think we’ll have enough distribution days in the pilot to be able to get the same for the pilot numbers (e.g. we won’t be able to tell if the results of individual distributions is typical of all distributions), but that seems like something we could accumulate over time if we proceed with the program.
There is a custom URL only advertised in the pamphlet leading to a “quiz” page, and we will be tracking that, although I would guess that most of the traffic generated by the pamphlets would just be to the main homepage. Like if someone handed me a pamphlet for an organization and I was interested in learning more, I’d probably just Google the orgs name and go from there, rather than type in a URL. But we’ll see.
I think we’ll be able to get a standard deviation, as well as mean, for the baseline values we compare against, which should be helpful to determine if the individual distribution results are significantly different than the baseline rates. I don’t think we’ll have enough distribution days in the pilot to be able to get the same for the pilot numbers (e.g. we won’t be able to tell if the results of individual distributions is typical of all distributions), but that seems like something we could accumulate over time if we proceed with the program.
There is a custom URL only advertised in the pamphlet leading to a “quiz” page, and we will be tracking that, although I would guess that most of the traffic generated by the pamphlets would just be to the main homepage. Like if someone handed me a pamphlet for an organization and I was interested in learning more, I’d probably just Google the orgs name and go from there, rather than type in a URL. But we’ll see.