Great question! Something I’m still working on. I believe that it’s worth trying to use language and visuals that get people excited about making an impact rather than feel guilty for not doing enough. That alone seems to be a significant differentiator in a space that’s too often filled with images and text guilting people into giving. I don’t want to pressure anyone into joining. I want people to join because they want to join, not because they feel like they should. I’m going to test different messaging and visuals in paid ads, podcasts, emails, and partnerships on social media. I’m hoping some influencers with a history of doing good will be interested in sharing Pepper as it’s a fairly accessible way for people to get into the habit of giving. Open to any ideas of course and thank you for getting my wheels rolling here! Thanks again!
My own intuition would be “talk to users, watch them use it, interview them” and so on, as opposed to collecting statistical data (which I’d only do later, after my users keep repeating the same thing verbally and I want to make sure it’s also true “at scale”).
For example, grab someone at your hallway and ask them if they’d like to donate on your platform and see what they reply. (or ask them to use your website and see how they react).
My intuition is that you’ll get surprising results that you wouldn’t even consider asking about in a survey. (again, only speaking from priors-on-startups, not anything about your own project or the quality of your own concrete guesses)
I mean, if it makes sense to you.
If you were sitting near me right now I’d invite you to go out to the street together and ask 3 people and see if that totally changes everything really quickly, but alas, I just checked and it seems like you’re not here :)
If only we could hit the streets! I love this mindset. I am going to take more of a discovery approach for the next couple weeks and see what I learn. Thanks a million! This is helpful.
Great question! Something I’m still working on. I believe that it’s worth trying to use language and visuals that get people excited about making an impact rather than feel guilty for not doing enough. That alone seems to be a significant differentiator in a space that’s too often filled with images and text guilting people into giving. I don’t want to pressure anyone into joining. I want people to join because they want to join, not because they feel like they should. I’m going to test different messaging and visuals in paid ads, podcasts, emails, and partnerships on social media. I’m hoping some influencers with a history of doing good will be interested in sharing Pepper as it’s a fairly accessible way for people to get into the habit of giving. Open to any ideas of course and thank you for getting my wheels rolling here! Thanks again!
My own intuition would be “talk to users, watch them use it, interview them” and so on, as opposed to collecting statistical data (which I’d only do later, after my users keep repeating the same thing verbally and I want to make sure it’s also true “at scale”).
For example, grab someone at your hallway and ask them if they’d like to donate on your platform and see what they reply. (or ask them to use your website and see how they react).
My intuition is that you’ll get surprising results that you wouldn’t even consider asking about in a survey. (again, only speaking from priors-on-startups, not anything about your own project or the quality of your own concrete guesses)
I mean, if it makes sense to you.
If you were sitting near me right now I’d invite you to go out to the street together and ask 3 people and see if that totally changes everything really quickly, but alas, I just checked and it seems like you’re not here :)
If only we could hit the streets! I love this mindset. I am going to take more of a discovery approach for the next couple weeks and see what I learn. Thanks a million! This is helpful.