I think probably most users don’t want the friction of clicking through to another platform.
There are ad formats where people don’t have to leave the platform, just quickly share their contact information in an in-built form and then continue the mindless scrolling :-) Once they are in a better place mentally, they can read our follow-up email!
There is also a whole “science” behind landing page optimisation, where if people click on your ad, you take them elsewhere but make it as low-friction as possible to sign up to your thing afterwards.
There are ad formats where people don’t have to leave the platform, just quickly share their contact information in an in-built form and then continue the mindless scrolling :-) Once they are in a better place mentally, they can read our follow-up email!
There is also a whole “science” behind landing page optimisation, where if people click on your ad, you take them elsewhere but make it as low-friction as possible to sign up to your thing afterwards.