Amplify has a number of impact stories on people who ended up taking significant action, who originally “just saw an ad” on social media. I occasionally run into people who saw an 80K ad (as opposed to searching for it proactively) and are now doing impressive things.
The problem is that EA marketing is still in its infancy. We have some research (e.g. by Rethink) on what framings of EA work better, but that’s really far from being able to answer the question of “How do we maximise attracting talent to EA per dollar spent?”. Only now Amplify is doing some small tests on comparing the cost-effectiveness of LinkedIn vs Meta ads and measuring long-term outcomes, but there is so much more to do.
Amplify has a number of impact stories on people who ended up taking significant action, who originally “just saw an ad” on social media. I occasionally run into people who saw an 80K ad (as opposed to searching for it proactively) and are now doing impressive things.
The problem is that EA marketing is still in its infancy. We have some research (e.g. by Rethink) on what framings of EA work better, but that’s really far from being able to answer the question of “How do we maximise attracting talent to EA per dollar spent?”. Only now Amplify is doing some small tests on comparing the cost-effectiveness of LinkedIn vs Meta ads and measuring long-term outcomes, but there is so much more to do.