GiveWell hired a VP of Marketing last fall. Do you have any insights from marketing GW that would be applicable to other EA organizations? Are there any surprising ways in which the marketing you are doing is different from “traditional” marketing?
GiveWell hired a VP of Marketing last fall. Do you have any insights from marketing GW that would be applicable to other EA organizations? Are there any surprising ways in which the marketing you are doing is different from “traditional” marketing?