To expand on “I’ve seen this in a heading of an otherwise favorable article”, I was told in my media training that typically
the body of the article is written by one person (a journalist)
The heading is typically written by a different person (the sub-editor)
Even if you have a good relationship with the journalist, who may well *want* to write a balanced article, the sub-editor is typically unwilling to compromise on the power they have in deciding a heading, and this choice is quite important for how readers perceive the whole piece.
To expand on “I’ve seen this in a heading of an otherwise favorable article”, I was told in my media training that typically
the body of the article is written by one person (a journalist)
The heading is typically written by a different person (the sub-editor)
Even if you have a good relationship with the journalist, who may well *want* to write a balanced article, the sub-editor is typically unwilling to compromise on the power they have in deciding a heading, and this choice is quite important for how readers perceive the whole piece.