it looks like about 1 in 300 of our newsletter subscribers have made a change to their career plans that we counted as significant
I’d add that we get a lot of random newsletter subscribers on the website. I think forum readers could sign up people who are far more likely to good fit for our advice than average, and therefore much more likely to make an impactful career change than the baserate.
Edit: The stat is also the rate of people who have changed in the past, rather than the fraction who will ever make a plan change. On the other hand, it’s only a correlation, and we’re not sure about the casual impact of the newsletter.
Edit: Some other stats: on average 20-35% of people open each newsletter and the annual unsubscribe rate is under 15%, which implies the average tenure is 6.7 years. During a giveaway, I’d expect there to be an initial spike of unsubscriptions by people who only signed up for the book, but after that for reading to be similar to long-term averages. Pasts efforts of these kinds have also seemed useful in subs who stick around but it’s often hard to untangle.
I’d add that we get a lot of random newsletter subscribers on the website. I think forum readers could sign up people who are far more likely to good fit for our advice than average, and therefore much more likely to make an impactful career change than the baserate.
Edit: The stat is also the rate of people who have changed in the past, rather than the fraction who will ever make a plan change. On the other hand, it’s only a correlation, and we’re not sure about the casual impact of the newsletter.
Edit: Some other stats: on average 20-35% of people open each newsletter and the annual unsubscribe rate is under 15%, which implies the average tenure is 6.7 years. During a giveaway, I’d expect there to be an initial spike of unsubscriptions by people who only signed up for the book, but after that for reading to be similar to long-term averages. Pasts efforts of these kinds have also seemed useful in subs who stick around but it’s often hard to untangle.