I can see at least three somewhat overlapping potential paths to impact for Beast Philanthropy:
Advertisers and sponsors pay, you use the money to do stuff (and make videos about it);
Viewers donate to Beast Philanthropy, which serves as a grantmaker of sorts—in other words, they delegate some of their charitable decisionmaking to you; and
Through the videos, viewers are connected to the featured charities, with whom they go on to form relationships that lead to direct-to-charity donations.
Of course, there are probably other paths I haven’t thought of, too! I can see advantages and drawbacks to all three, and can also imagine that each pathway might call for different strategical and tactical choices.
What, in your mind, is the relative importance of these different pathways to impact? And to the extent you think there is tension amongst them, how do you navigate that tension?
I can see at least three somewhat overlapping potential paths to impact for Beast Philanthropy:
Advertisers and sponsors pay, you use the money to do stuff (and make videos about it);
Viewers donate to Beast Philanthropy, which serves as a grantmaker of sorts—in other words, they delegate some of their charitable decisionmaking to you; and
Through the videos, viewers are connected to the featured charities, with whom they go on to form relationships that lead to direct-to-charity donations.
Of course, there are probably other paths I haven’t thought of, too! I can see advantages and drawbacks to all three, and can also imagine that each pathway might call for different strategical and tactical choices.
What, in your mind, is the relative importance of these different pathways to impact? And to the extent you think there is tension amongst them, how do you navigate that tension?