The Life You Can Save took a big step forward when we recently started processing donations on our own site rather than sending visitors to our recommended charities to donate. This will improve our user experience and our ability to track the money we move, but the biggest impact will be on our ability to market effectively. We can now use google analytics to track where donations come from at a very granular level, meaning we can scale things that are working and fix things that aren’t. And we’re also getting more granular personal information about donors, allowing us to segment our donor base more effectively (e.g. Communicating differently with large vs. small donors). I expect these developments to pay huge long term dividends.
Gleb’s already covered a lot of exciting things going on with using giving games and other outreach efforts with secular audiences. In other giving game news, I’m nearing completion on an annual report for the project. Keep an eye out on the forum :)
The Life You Can Save took a big step forward when we recently started processing donations on our own site rather than sending visitors to our recommended charities to donate. This will improve our user experience and our ability to track the money we move, but the biggest impact will be on our ability to market effectively. We can now use google analytics to track where donations come from at a very granular level, meaning we can scale things that are working and fix things that aren’t. And we’re also getting more granular personal information about donors, allowing us to segment our donor base more effectively (e.g. Communicating differently with large vs. small donors). I expect these developments to pay huge long term dividends.
Gleb’s already covered a lot of exciting things going on with using giving games and other outreach efforts with secular audiences. In other giving game news, I’m nearing completion on an annual report for the project. Keep an eye out on the forum :)
Looking forward to the report, eager to see what it will show!
Also very nice to see the donation processing, it will really help out with showing impact and tracking. Exciting!